MUMBAI – Against the backdrop of an opulent 17th century palace, Budweiser, an Anheuser-Busch InBev brand, delivered unparalleled experiences for attendees of the Magnetic Fields Festival. Partnering with the contemporary arts and music festival for the third consecutive year, Budweiser took over two iconic stages – the BUDx North Stage and the BUDxYARD.
Having reigned as the crown jewel of the festival, the BUDx North Stage flawlessly melded a 17th-century setting with the pulsating rhythms of electronic music. With futuristic projection mapping lighting up the walls of the palace – courtesy Ocupus and Aural Eye -, the stage featured DJs and producers who are the pioneers of their sounds, introducing the audience to unique styles and contemporary tunes. This year, artists like I.Jordan, Milan-based Chilean DJ Paula Tape, and Glasgow-based inimitable selector Bake set the stage ablaze as did sets by Canadian sound wizard Deadbeat, London-based DJ ADHD and the versatile DJ and producer Mella Dee. Other acts on the stage included the Bahrain-based Dar Disku and Indian DJ Rishi Sippy.
BUDxYARD, hosted in the palace garden showcased an array of promising talent in electronic music. The stage was home to stellar artists, including the Belgian DJ Nosedrip, Otik – the Bristol-born and London-based DJ and producer – and the enchanting Amsterdam-based selector Orpheu the Wizard. Joining this lineup were also Beijing-born, Melbourne-based sound wizard Moopie, who closed out the stage on Sunday night with a stellar set, Miami-based DJ Coffintexts, and a cohort of rising DJs such as Girls Night Out, OX7GEN, and GoodMostlyBad.
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Beyond the main stages, the ‘Budweiser Beats Art Bar’ emerged as a unique space, seamlessly blending contemporary digital art and 90s-style hip hop music. Budweiser joined forces with Pagal Records, an independent Delhi-based record store, to curate a pop-up shop showcasing vinyl records and had them play 90s-style hip-hop tunes for attendees. Budweiser also partnered with New Delhi-based ‘Lair,’ known for its experimental concoctions, to set up a cocktail bar at the space.
