MUMBAI: Telecom Company BSNL has tied up with digital music distribution company Hungama Digital Media to launch on-demand digital entertainment portal, BSNL.Hungama.com
The service is based on subscription basis and is locked only for BSNL subscribers. Users can get unlimited music downloads for Rs 149 per month and for Rs 49 per month they can get unlimited game downloads
According to the site, conceived by Hungama, users access to over 65,000 songs, latest movie albums and 2000 music videos for download across various genres including Bollywood, devotional and regional languages. Hungama has tied up with close to 50 music labels including Yash Raj, T-series, Eros and a host of other regional music labels
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Announcing the new venture in Mumbai on Friday, Hungama Digital Media MD and CEO Neeraj Roy said, We are very excited about our partnership with BSNL. It has close to four million broadband users and covers 70 per cent of the country’s internet traffic. Hence it is on board. We are looking forward to introducing many more such services and offerings….
The service was soft launched a few months ago, though the top brass of the company which was present at the launch, refused to share any numbers.
Hungama COO Sidhartha Roy refused to divulge the revenue model structured between the telco and the content providers and said, The revenue sharing is very positive and evenly balanced. BSNL has been extremely forthcoming and we are thankful to them. We have a much better deal from government telco as compared with private telcos…
BSNL MD and chairman Kuldeep Goyal said, We are continuously aiming to introduce new value added products and services to our subscribers to enrich their entertainment experience….
