MUMBAI: After four successful years, India’s biggest hip-hop festival turned league, BREEZER Vivid Shuffle is back with the fifth season. Spanning across music, dance and art forms, the platform aims to build the biggest brand-led hip-hop community in India. This year, in line with its Live Life InColour philosophy, the league has introduced newer categories like beatboxing, house, waacking and open (fusion) categories, thereby growing the community. Conceptualized and produced by Only Much Louder Entertainment PVT LTD and led by brand ambassadors, Kriti Sanon and Vijay Devarakonda, BREEZER Vivid Shuffle will kickstart its first-ever hybrid edition on August 19, 2021.
Becoming almost synonymous with all things hip-hop, BREEZER Vivid Shuffle has commenced its landmark fifth year in an all-new avatar! The platform has launched an exciting new logo and dropped a new sonic identity composed by Yung Raja – the Singaporean rapper, singer and songwriter, that resonates with BREEZER Vivid Shuffle’s core persona – a celebration of the Voice Of The Streets. With the Voice Of The Streets identity, the brand aims to reflect the burgeoning hip-hop community and carve a path for the upcoming hip-hop voices in India.
Alongside the ambassadors, Season 5 will witness four new league ambassadors – Raja Kumari, Srishti Dixit, DhanashreeVerma Chahal and Dino James, leading four teams of participants from across the country. Moreover, participants and hip-hop lovers will get a chance to brush up their skills through BREEZER Vivid Shuffle’s School of Shuffle workshops and masterclasses conducted by experts, during the festival. After being judged by a jury panel of some of the best national and international hip-hop talent, the winners of this season will collectively win a whopping cash prize of INR 2 million.
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Online registrations for the much-awaited league will take place on Paytm Insider starting XX and will continue till XX.
“It’s an honour to be a part of a festival that provides a platform for the hip-hop community. BREEZER Vivid Shuffle recognizes talent, skill and love for the culture and works to give hip-hop a stage to thrive. This year, we’re here to celebrate the Voice OfThe Streets – this coming together as a community is what hip-hop is all about, and I’m so excited to be a part of it,” said Kriti Sanon, actor and Brand Ambassador of BREEZER Vivid Shuffle
“BREEZER Vivid Shuffle season 4 saw some amazing talent from across the country. And now to see the upcoming season 5 grow to provide a stage for everyone in the hip-hop community makes me all the more excited to be a part of it once again. I cannot wait to see the talent unfold on stage, and have the participants, audiences, and national and international hip-hop stars come together to Live Life In Colour and celebrate our love for hip-hop,” said Vijay Deverakonda, actor and Brand Ambassador of BREEZER Vivid Shuffle.
“BREEZER Vivid Shuffle has been committed to bringing newer avenues to the hip-hop talent in the country and bringing hip-hop genres into mainstream pop-culture conversations. Furthering this effort, we now aim to build an active ecosystem of hip-hop consumers year-round and make BREEZER Vivid Shuffle the go-to platform to start one’s hip-hop journey as an artist. With our first ever hybrid model and a new identity, we are excited to call upon all the dancers, musicians and taggers and provide a platform to showcase their unparalleled talent. Bringing hip-hop to the forefront, we’re sure Season 5 will get the artists and consumers to Live Life In Colour,” said Arti Hajela, Senior Brand Manager, RTD, AMEA at Bacardi India Pvt. Ltd.
“Every year, we try to grow the BREEZER Vivid Shuffle platform for the nation’s hip-hop community in ways that help them go from foraying into the art form, to building their skills, and thriving. We’re proud to be part of this active and passionate community. From a dance festival to India’s biggest hip-hop league – we’re throwing the spotlight on many aspects of the culture, showcasing talent and amplifying their voices. All this while ensuring every member of the community and audience can join us in celebrating Hip Hop as a culture” said Gunjan Arya, CEO, Only Much Louder.
