MUMBAI: The success of Rock On seems to have cemented the relationship between Big Music and Excel Entertainment, which now plans to release the music of Farhan Akhtar-Ritesh Sidhwani’s next film Luck By Chance.
Farhan will star again in the film, music for which has been scored by Shankar-Ehsaan-Loy, with lyrics written by Javed Akhtar. He stars along with Konkona SenSharma, Rishi Kapoor, Dimple Kapadia, Isha Sharwani, Juhi Chawla, Sanjay Kapoor and Aly Khan. Hrithik Roshan has a special appearance in the film. The movie also marks the debut of director Zoya Akhtar.
According to the label, the Rock On album has done extremely well in international markets, with the OST climbing to number 13 on the â€?World Music Charts’ on i-tunes.
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Big Music has carefully gone about strengthening and building a strong distribution network, marketing capabilities, product innovation, dub strategy & complete focus on content and consumer, says an official release. The company has consciously focused on new age media combined strategically with ATL & BTL mediums, thus successfully moving away from traditional marketing, the release adds.
Says Big Music CEO Kulmeet Makkar, We are thrilled with the association with this team again. Rock On!! music was a great success. We believed in the music and we did focussed distribution and marketing pertinent to the music. â€?Luck By Chance’ has some outstanding music and we are sure with our commitment, this will be another success story….
