MUMBAI: Big Music has announced its partnership with the Indian Premier League (IPL) team Chennai Super Kings as the entertainment partner.
Big Music says that its foray into the IPL is one more glimpse of the strategic vision of the company by moving beyond just a music distributor to a 360 degree home entertainment specialist.
Big Music will launch a music album in Tamil and Hindi that will comprise the official theme song and victory anthem for the Dhoni lead IPL Chennai Super Kings. The highlight of the album is a song performed by Dhoni. Big Music and Home Entertainment CEO Kulmeet Makkar said, “Nothing binds people more than cricket in India and we think that IPL today is one of the best platforms for creating music based products and services. Cutting across political and geographical boundaries, the next few weeks will see the entire country cheering for their respective teams. This is a fairly large addressable audience and music adds that extra zing to the combo of cricket and celebrities. This album will be promoted on radio, television and on the Internet.”
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The album consists of songs on celebration and victory and the music inspires team spirit and motivates them bowl the opponents over. The Chennai Super Kings Theme Song is a peppy RAP number with a modern outlook and captivating lyrics in English and Tamil. The rhythmic Adi Adi Nethi Adi written by Vairamuthu urges the Chennai Super Kings as warriors, to set the field ablaze and go for Glory.
The third track Vetri Kodi Katta Vada is a call out to Chennai Super Kings warriors to Go Bang at the Opponents. Puyalaaga Vaa is a portrayal of Victory to the Chennai Super Kings. As the team storms in to the field, the song will drum up passion and a feeling of power in the listeners.
Big Music will also launch a Hindi version of the Chennai Super Kings theme song. “We have an entire promotional package and we will record a Hindi song performed by Dhoni to take the charm and charisma of the Super Kings beyond Chennai” adds Makkar.
The company will help fans of Dhoni lead Chennai Super Kings own a piece of cricketing history by marketing various merchandise like CDs, music videos, mobile downloads in the form of ring tones and caller tunes and interactive games.
