MUMBAI: Two of Bihar’s most popular and leading media brands 92.7 BIG FM and BIG MAGIC Bihar & Jharkhand come together this festive season to present the most engaging green initiative in the Bihar and Jharkhand region with The BIG Green Durga. Backed with an endeavor to spread the message of celebration – with a conscience, the initiative aims to propagate a sense of responsibility amongst the local populace by encouraging them to celebrate Durga Pooja the Green way! The month long campaign will see several phases, each ensuring highest levels of audience engagement and an exhaustive entertainment schedule.
Created around the pegs of ‘complete entertainment’, ‘high visibility’, ‘on ground engagement’ for local connect and ‘celebrity involvement’ to ensure high aspirational appeal, BIG Green Durga has been created to ensure a wholesome entertainment offering, while ensuring key messaging of going green is clubbed into its communication.
Speaking about the campaign, Sunil Kumaran, Business Head, BIG MAGIC said, “Backed by the power of BIG MAGIC Bihar & Jharkhand and 92.7 BIG FM, BIG Green Durga offers an extremely cost efficient multi-media platform involving high engagement and consumer connect. With an enormous audience engagement on ground and with the best depth in market penetration, pegged on premium imagery through celebrity association, BIG Green Durga is the perfect campaign for marketers to ride on.”
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BIG Green Durga will highlight the enormous damage caused to the rivers and water bodies due to the excessive use of toxins and non-biodegradable elements used in the making of Durga idols which goes unnoticed amidst the gala and revelry. The campaign will be supported by an exhaustive multi-media campaign across digital, out of home and on ground along with the power brands of BIG MAGIC Bihar & Jharkhand and BIG FM.
A 9 episode special on BIG MAGIC with a month long campaign across 92.7 BIG FM and BIG MAGIC will see the following phases…
