MUMBAI: BIG FM is creating a stir in the market with its new brand positioning Dhun Badal Ke Toh Dekho across its stations. The radio network has added yet another feather to its cap as its longest-running show, Suhaana Safar with Annu Kapoor completed six glorious years. The show hosted by versatile artist Annu Kapoor continues to be one of the most loved shows on radio. The show has also imbibed the radio station’s new ethos and inspires listeners with stories of celebrities and their achievements with a brand new perspective.
Over a period of six years, the two times National Award winner, with his unique voice, has taken his fans on a nostalgic ride while sharing the unknown secrets, engaging stories and anecdotes about Indian Cinema’s famous stars from the past. In addition to that, the show, comprising of musically rich songs that blends with the content perfectly has effectively managed to generate a recall value among all stakeholders including listeners.
Speaking on the achievement, Sunil Kumaran, BIG FM country head THWINK product and marketing said, “Annu Kapoor’s show has been a milestone show in the history of FM radio. The love and adulation that the show has experienced are unparalleled. Annuji’s brilliant presentation style and amazing ability to engage with audiences of all age group have ensured that the show remains No.1 in its time-slot. The fact that the show has done 6 successful seasons speaks volumes of the show’s popularity and we at BIG FM take great pride in having created this flagship show.”
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Commenting on the successful completion of six years, Annu Kapoor said, “I feel blessed to have been associated with a show like Suhaana Safar for six long years. True to its name, it has indeed been a beautiful journey where I have received such warmth, acceptance, and adulation. The core USP of the show is its content, which is based on authentic research that is not easily available on the internet. I would like to thank the audience, who have been a pillar of strength right from the show’s launch on BIG FM, for their constant support. Hope this Safar will continue for many more years and I will keep engaging the listeners with timeless and unheard stories.”
A veteran of Indian cinema, Annu Kapoor has very well managed to strike a strong connect with the masses who have thoroughly enjoyed listening to the enchanting tales of Indian cinema with much enthusiasm. As one of the most celebrated shows in India, it has won various accolades including Best Radio Show (Non-Breakfast-Hindi) and Best Radio Show (Hindi- Non-metro station) at recently held IRF 2019, in addition to much other recognition received over a period of years.
