* 2.6 lakh registered listeners, of whom 8500 have participated on-air so far.
* At stake – tickets to the Cricket World Cup final in Mumbai
MUMBAI: 92.7 Big FM, the official radio partner for ICC World Cup 2011, is gearing up for the finale of its TVS Tyres Bollywood Ka World Cup property which brought together the two biggest passions of the country – Bollywood and Cricket. Listeners of 92.7 BIG FM got a chance to be a part of their favourite Bollywood superstars’ team and play the game of cricket on air, in which, one over equals six questions about a celebrity, and the team member giving the maximum correct replies wins.
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After enthralling 2.6 lakh registered listeners and 8500 participants on-air, the game reaches its finale, where arch rivals, the Baadshah of Bollywood – SRK, will battle it out with the heartthrob of Bollywood Sallu, and the sensational Katz will pitch against the Queen Of Hearts – PC Choppers. The finale will take the pitch of the most sensational game on Radio to a new level, and occasion seems timed to perfection, as the Indian team takes on arch rivals Pakistan in Mohali today.
Registered users will play for the pride of their favorite stars, to once and for all get the answer to the question: Who’s the Numero Uno of Bollywood? for the love of cricket, and most importantly, for tickets to the ICC World Cup final.
Soumen G Choudhury, Business Head, 92.7 BIG FM, said, TVS Tyres Bollywood Ka World Cup saw an overwhelming response from across 45 stations of 92.7 BIG FM where over 2.6 lakh people registered and over 8500 lucky listeners were selected to play the game on air. The radio cricket now enters finale with the top Bollywood teams fighting against each other to attain the number one position. We thank our partners TVS Tyres on being a part of this exciting venture and we hope that the finalists will fight not only for the love of their Bollywood biggies but also for the love of the game of Cricket!…
