Big FM unveils human touch interface app

MUMBAI: Big FM launched â€?human-touch interface’ radio application across the markets of Mumbai, Delhi, Bangalore and Kolkata.

The â€?human-touch’ interface app will be experienced by audiences through live radio booths hosted by Big FM, across high footfall areas, to enable listeners to select songs of choice and beam it to the studios of the station. Once the track is selected, the listener will be alerted via sms, 20 minutes before the song is played on air.

Producer – director of Aarakshan Prakash Jha with actor Manoj Bajpayee unveiled the innovative application in the radio space.

92.7 Big FM business head Soumen Ghosh Choudhary said, As touch screen enabled gadgets permeate our daily lives, Radio also needs to push its boundaries with its listeners. The first ever â€?human-touch’ interface radio app by 92.7 BIG FM is also designed to build a more intimate connection with our listeners and fans in select physical locations across the country. We are extremely proud of being the pioneers in bringing technological innovation in the radio space. We are also thankful to Prakash Jha and Manoj Bajpayee for launching this unique technology and sharing it with our fans….

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