MUMBAI: Big FM, the radio arm of Reliance Media World, has launched a new vertical for classified ads.
Big Impact will introduce the first-time radio advertisers to a â€?virtual’ radio classified section, allowing them to communicate concise advertising messages to their target audience, through a cost-effective format.
Differentiated from the regular advertising, these ads will be crisp 10 seconders with clear message given out on a bed of music and will be aired between 12 noon – 6 pm.
To ensure they are reaching out to the appropriate advertiser, Big Impact has also entered into strategic alliances with local â€?classified print depots’, which have a well connected and deeply penetrated local SME client base and work as a quasi-advertising agency to them.Click here to read more