MUMBAI: BIG FM, one of the largest radio networks in the country, which has time and again proved its mettle with its numerous purpose driven initiatives, engaging content and timeless music, is ruling the charts once again. As per the latest RAM ratings for the week 20-2020, the radio station has secured the numero uno position with highest cumes across four metros Mumbai, Delhi, Bengaluru and Kolkata combined. BIG FM has 1.82 lakhs and 2.91 lakhs more listeners than the next best competitor in the category of 12+ and 25+ respectively.
Radio has shown rapid growth in listenership amidst the lockdown and BIG FM surely has been topping the charts, a testament to the enormous love of its listeners. With an aim to help listeners be informed and aware, it launched multiple campaigns such as Dilli Ke Dhakad, Dekh Kahi Yeh Fake Toh Nahi and V the Warriors to eliminate fear and spread positivity during the lockdown. The radio network also introduced the property, Big Café Online, through which listeners can enjoy a concert every day from the comforts of their homes just by tuning in to BIG FM. It has impressed listeners with shows like ‘Yaadon Ka Idiot Box with Neelesh Misra’, ‘Suhaana Safar with Annu Kapoor’, ‘Mumbai Ka Sabse Bada Struggler’ by RJ Abhilash, ‘Dilli Tadka Maar Ke’ by RJ Khurafati Nitin, ‘Pataki Mornings’ by RJ Shruti, ‘Full- Time Pass’ by RJ Pradeepa, ‘Chirodiner Sur’ by RJ Pamela, making BIG FM the preferred choice for information and entertainment.
BIG FM has the highest listenership across all 4 metros with 1.83 Cr listeners in the age group of 12+ and 1.24 Cr listeners in the age group of 25+. Source: RAM| Week 20 2020 | TG – 12 + All & 25+ All | Daypart: Mon – Sun 00:00 – 00:00 | 4 metros combined.
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