MUMBAI: Even as Reliance Broadcast Network Ltd. (RBNL), the multi-media entity from the Reliance ADA Group, exited Q2FY10-11 recording its highest quarter revenues to date, at Rs. 58.35 crores, riding strong growth in the experiential marketing business, its Radio Operations remain EBITDA positive registering 156% increase in EBITDA compared to Q1 FY10-11, and it registered a Radio inventory utilization of 64%. As is well known, RBNL also has play across the businesses of out of home, digital and television.
The company will also aggressively participate in the upcoming process of Phase III of Radio licensing in India. Tarun Katial, CEO, RBNL, said, Having raised funds from the market, we are uniquely poised to participate in prospective future growth opportunities across business verticals, including new Radio licenses in Phase III, adding to the bottom line as we grow further….
The board of directors of the Company decided to close the books of accounts as on September 30, 2010 and accordingly to restrict the current financial year which commenced on April 1, 2010, to a period of six months.
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Amongst the highlights of its radio broadcast vertical 92.7 BIG FM mentioned in the report are the fact that 92.7 BIG FM continues to be a clear leader in Bangalore and Kolkata [RAM Ratings]… and 92.7 BIG FM also maintains 2nd highest reach across the metros [RAM Ratings].
The report states that New business development led to increased revenues for BIG FM from categories like television channels, cellular phone service, jewelry, real estate, telecom, internet and the automotive sector
It will be recalled that BIG FM executed, for the second year running, the successful BIG Green Ganesha Campaign across 13 cities of India, urging citizens to adopt an eco-friendly approach to the festival of Ganesh Chaturthi.
Other key Performance Indicators for RBNL’s Q2 of FY10-11: (i) RBNL recorded highest quarter revenue of Rs. 58.35 crores; growth by 12% (ii)EBITDA grew by 288% from Q1 FY10-11 to Rs. 1.91 crores. (iii)OOH business acquired significant inventories on a long term PPP basis (iv)The experiential marketing business posted a 144% revenue growth over Q1 FY10-11, turning EBITDA positive.
Tarun Katial, CEO, RBNL, said, RBNL’s strategic business blueprint, with play across media platforms has created a robust business model that is beginning to deliver value. We are encouraged by our EBITDA growth of 288% over last quarter, which is commendable given the traditionally lean quarter Q2 normally is. The experiential marketing vertical BIG Live has turned EBITDA positive and reinforces our strategy to unlock value through the creation of IP properties support by our multi media play. The OOH business is poised to surge ahead, with several significant acquisitions, going live in Q3….
Key Business Highlights of other RBNL businesses for Q2FY10-11, from its report:
Reliance Broadcast Network Ltd.:
The quarter saw RBNL acquire rights to becoming the single window access to Reliance ADA Group’s 200 million+ consumers base. RBNL now has possibly the country’s largest media footprint.
Reliance Broadcast Network raised Rs. 283 crores, by issuing 3.33 Cr equity shares of ` 5 each, at a premium of Rs. 80 per share.
BIG Street:
Q2 saw significant inventory acquisitions in Delhi
·Delhi Metro Rail Corporation
Line III for 21 stations for a 5 year period
Line V for 9 premium stations for a period of 5 years
Digital Pods, across 25 stations, for a period of 8 years.
· Street Furniture contract period for 22 years
With MCD covering 6 kms around the Jawaharlal Nehru Stadium.
With DTTDC covering 19 kms around the CWG Games village & Yamuna Sports Complex.
The acquisitions give BIG Street a distinct edge, with an approximate share of 40% market in Delhi.
BIG Street and VMG Global of UK signed an agreement to install digital information PODs in malls and metro stations across India
BIG Live:
·The Intellectual Properties vertical executed a series of India’s first regional televised music awards – BIG Music Awards – across Marathi, Kannada, Punjabi and Kannada, which garnered top ratings, beating all GEC channels.
·Also announced new IP properties – Gujarati & Orissa Entertainment Awards and the Rajasthani Music Awards
·Inked a partnership with India’s foremost music body – The Indian Music Academy to host the BIG IMA Music Awards 2010, celebrating music across all genres of Indian music.
·On the events and activations front, BIG Live executed a series of on ground events for clients including Coca-Cola FIFA World Cup Tour, Videocon Mobile Services launch, activations for Khatron Ke Khiladi 3, Future Group’s The Great Indian Shopping Festival, Godrej Star Night for dealers, Rajasthan Govt. Craft Mela, 120 Tata Ace consumer events across 3 states etc.
BIG Digital:
BIG Digital launched internet radio under the brand name BIG Net Radio
BIG Mobile Radio continues to be a big hit, offering mobile users radio in 9 languages
BIG CBS:
Reliance Broadcast Network signed an equal joint venture with CBS Studios International, the No. 1 Television Network in the US, bringing to India 3 premium English entertainment Channels.
·BIG CBS Prime, a premium general entertainment channel launching in Nov 2010.
·BIG CBS Spark, India’s first international youth entertainment channel.
·BIG CBS Love, India’s first ever international women’s entertainment channel
