MUMBAI: Radioandmusic.com has been tracking every update on Big FM’s 10-year completion plans and we continue to do the same with this piece of information.
Marking its tenth anniversary, Big FM is refreshing its stationality across 45 markets, whilst retaining its ethos of being a symbol of inspiration and love.
The radio network will stand by its original tagline ‘Suno Sunao Life Banao’, revitalised by an inspiring jingle kindled by a befittingly inspiring voice – Neeti Mohan. The singer has rendered her soulful voice in 16 different languages for the jingle, which enriches the lives of its diverse listener base and inspires them to make a positive impact in the lives of everyone around them.
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Spokesperson from Reliance Broadcast Networks Limited said, “Being a network that has never shied away from taking bold steps, whether it is in the form of our music, our shows, or even through our campaigns, we look at the refreshing of our identity as a forward-thinking move that will set a precedent for another glorious decade ahead. The new jingle is not a mere manifestation of this step, but a reinforcement of our intent to keep inspiring every generation of listeners. On the business side, we provide our advertisers a highly potent platform that has the power to penetrate not just far and wide, but also deep into the minds of their respective audiences. With a renewed sense of optimism, we are confident that the refreshed stationality will be embraced by our listeners, as well as our other key stakeholders.”
The radio network marked its 10 year anniversary by launching the Big Anniversary game last month, which witnessed the overwhelming participation of its listeners.
Big FM acquired14 new frequencies in Phase III of the private FM auctions held last year, corroborating the launch of 14 new stations across Maharashtra, Uttar Pradesh, Bihar and Northeast India.
