MUMBAI: Big FM has quoted the latest Indica Research Consumer Insights findings to claim leadership in Hyderabad among FM stations.
The station enjoys leadership of Listenership, Time spent Listening and Top of Mind Brand Recall across age groups amongst both males and females, says the station.
The Indica data demonstrates the success of the New ‘BINDAAS’ attitude positioning of Big 92.7 FM Hyderabad, says the station that has revamped its content on-air.
Says Big’s cluster director – AP, Ashwin Padmanabhan, “We are very excited with the numbers. The recently refreshed programming content and ‘Bindaas’ station positioning has helped us stand out in the cluttered environment, delivering entertainment which is best in class, relevant to our listeners and in line with our brand philosophy truly Life Banao. Big 92.7 FM Hyderabad continues to offer a superior communication platform for our advertisers and the marketing community.”
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Listenership TSL (Time spent listening)(Minutes/Week) TOM (Top of mind brand recall)
Big 92.7 FM 60% Big 92.7 FM 210 Big 92.7 FM 36%
Radio Mirchi 98.3 57% Radio Mirchi 98.3 168 S FM 93.5 30%
S FM 93.5 49% S FM 93.5 161 Radio Mirchi 98.3 26%
Radio City 91.1 22% Radio City 91.1 66 Radio City 91.1 6%
