MUMBAI: After Fever FM, which released a video of its RJs reprising the National song ‘Vande Mataram’, another radio station Big FM came ahead. Big FM joined hands with Vodafone on Independence Day to launch yet another unique campaign ‘One Nation, One Song, One Network’.
In line with this initiative, RJs from Big FM sang the national song – ‘Vande Mataram’ at the same time across its 45 stations through Vodafone SuperNet™ with the aim to reaffirm the faith of our country in unity.
Although the radio stations chose, the same song but they both presented it in a different way.
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Big FM went on air on August 15 at 12 noon. A video capturing the entire experience was released by Vodafone and Big FM on social media. It has garnered fantastic response so far with over 128K+ views.
Driving the campaign, Big FM RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The Call for Unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned into Big FM to hear their favourite RJs paying tribute to the nation.
Commenting on the association, a spokesperson from Big FM said, “We, at Big FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
