MUMBAI: Big FM has appointed Nikhil Mehta as Regional Sales Director – West and Vivek Mahajan as Head – SME and new business development.
Mehta will be heading sales for the West region, including New Business Development in key markets and will be reporting into National Sales Head Pankaj Chandra.
Vivek Mahajan, who has been appointed as Head – SME and New Business Development, Maharashtra, will be responsible for bringing in new advertisers to radio, while creating innovative properties for Clients Mahajan will report to Nikhil Mehta.
Mehta, an MBA from Jamnalal Bajaj Institute of Management Studies with eight years of experience across sectors like FMCG and Banking, has worked with companies like Marico and HSBC earlier.
Mahajan has honed his sales skills with companies like Bharti Airtel and Gemalto before taking up the role at Big FM.
Says Pankaj Chandra, “The importance of sales to a radio station need not be re-iterated and the challenge and excitement that new business poses is highly stimulating. Their excellent track records and varied industry experience is sure to bring great value to the table….