MUMBAI: To provide a humour-filled recap of the year, Big FM recently launched a campaign titled ‘Sabse Happy New Year’ with popular stand-up comedians Bharti Singh, VIP and Dr Sanket Bhosale. The segment airs at regular intervals throughout the day across its 31 HSMs, taking listeners on a laughter-inducing recap of the year gone by.
The campaign showcases humour-filled takes on 2012 by Singh, VIP and Bhosale, who in their inimitable style define 2012 – the year. While Singh along with alter ego Lalli will narrate their hysterical takes on the issues that ruled 2012, VIP will highlight the biggest newsmakers of the year and Bhosale doctor-turned-Munna Bhai, will wrap up the year with his humourous takes on Bollywood, sports and other day-to-day affairs which affect the common man.
Commenting about the initiative, a company spokesperson said, “As 2013 fast approaches, we believe that the New Year deserves to be brought in with laughter and good mirth. Through the Sabse Happy New Year campaign, we are encouraging our listeners to forego the year that has been and welcome the New Year with happiness and hope. We are really excited to have Bharti Singh, VIP and Dr Sanket Bhosale recapping the year in a light-hearted manner especially because it enables us to engage our listeners while spreading joy in their lives.”
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