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MUMBAI: Radio station Big 92.7 FM has teamed up with ICICI Bank Credit Card to offer Diwali discounts for its listeners under a special promotional offer titled `Sabse Big Diwali`.
The two are jointly offering discounts ranging from 9.27 to a 92.7 per cent on various product categories ranging from FMCG, automobiles, consumer durables, gadgets, furnishings, jewellery and fashion wear.
The discounts, in the form of mCoupons and vouchers, shall be given out to the winners of on-air sound games to be played with the listeners from 7 am to 9 pm beginning 21 October (Dussehra) till 9 November (Diwali).
Each hour, will see the RJ picking up a sound game from a range of options including Celebrity Ko Pehchaano, Count the Crackers and Yeh Kya Cheez Hai. 100 listeners shall get a chance to win discounts from 9.27 per cent onwards on the popular morning show.In Big Chai, one lucky winner shall win the jackpot discount of 92.7 per cent. On all the shows throughout the day, till 9 pm, 50 listeners shall win these attractive discount coupons.
In all, more than 10,000 discount coupons will be won in these contests throughout the 20 days of celebrations.
On-ground promotion for Sabse Big Diwali will be carried out a week prior to its on-air launch. The Big 92.7 FM OB vans will make rounds of schools, colleges, malls, multiplexes, market places and railway stations and invite people to play the Pehchaan Kaun sound game.
