MUMBAI: Astha Chamma, Telegu film, digitally launched its music at Big FM Hyderabad today. This is the first ever digital audio launch of a movie in Tollywood, says the release.
The first song of the album was played on air exclusively for the listeners of Big FM.
Big FM station director Ashwin Padmanabhan says, “After our association with big hits like Happy days, Athidhi and Krishna, we are extremely excited to launch Astha Chamma. The movie perfectly links with Big FM Hyderabad’s humorous and ‘bindaas’ positioning. We are approaching the association with the objective of delivering value and exclusivity to our listeners as well as the producers of the movie”.The event happened in the presence of RJ Shekar along with the film casts Swathi, Nani, Director Mohana Krishna Indraganti and Music Director Kalyani Mallik in the Big FM studio. Astha Chamma is a romantic comedy driven by lots of humor and entertainment.
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On-air and on-ground promotion of the movie will be done by the radio station. As part of the promotion the station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam.
