Mumbai: Big 92.7 FM launched the music of the Kannada film Aramane across their three stations of Bangalore, Mangalore and Mysore on the breakfast show – Big Coffee.
Big Coffee hosted by RJ Harsha saw some great interaction and fun on the show, including high listener interactivity with both director Nagashekar and lead actor Ganesh. Speaking on the occasion, Big 92.7 FM south cluster head Sunil Kumaran said “We are extremely excited to join hands with one of the most anticipated movies of this year. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting insights centered on Aramane, we are sure that our entire on-air package will make for great content and listener involvement”.
As the exclusive Radio partner, Big FM has exhaustive on-air plans for the music of Aramane in order to create unprecedented buzz. Big 92.7 FM has started the promotion of the movie by premiering the music beginning from Mar 24 for a period of 15 days on air exclusively across all three cities in the state. The Station will also feature interviews with the cast and crew of the movie and also run contests for its listeners.
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