MUMBAI: The global downturn has upset Big FM’s plans to spread its footprint overseas.
The deal between Reliance Media World, the company which runs its radio business under the Big FM brand, and Singapore-based MediaCorp Network has gone kaput much before it could run its full five-year course.
Big FM had set foot in Singapore on 1 July 2008 to produce and broadcast Bollywood content for three hours (5 pm – 8 pm) through MediaCorp’s International Channel FM 96.3. The slot, which had a programming mix that included an interview with a Bollywood celebrity every day, humour capsules and news from India, was branded as Big Bollywood 96.3 FM and it targeted the expatriate communities in Singapore. Click here to read more
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