MUMBAI: Big FM Delhi is targeting the wedding season in Delhi with a special campaign Var-maala Maal, designed to make the occasion of a wedding special not only for the newlyweds but also for their family and friends. Under this special campaign, a Big FM team with an RJ will land up with at the wedding venue to surprise the bride and groom with a BIG Shagun gift, which will include a honeymoon package, stay at a 5-star hotel with a chauffer-driven car, makeovers, beauty vouchers, shopping vouchers, sweet boxes and more.
To win the Big visit and gifts, one needs to register via SMS, and when a Big FM representative calls, the listener has to take the call by saying I love Big FM…. The radio station will also play tagged shaadi songs for the couple
The station will also organize sessions where couples can gain tips on beauty, health, loans, etcetera. Celebrities will personally wish the newlyweds. Station RJs will help brides and grooms buy wedding gifts like gold, jewellery, trousseau, cards etcetera..
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Branding activity at DMRC, cinema lobbies and on buses is being used to popularize the campaign.
