MUMBAI: As part of a silent protest, Big FM Bangalore’s breakfast jocks, RJs Harsha and Shruthi, were jailed at Forum Mall between 2 and 3 August. Through this innovative ‘Bail the Jock’ campaign, the station aimed to create awareness amongst the public on matters of environmental cleanliness and personal hygiene.
Between 7 and 19 of July, Big FM conducted a campaign that connected with their listeners and thrashed out concerns faced by a common Bangalorean. Titled as ‘Bendethu Bengaluru’, this campaign addressed one major issue on air everyday. This gave an opportunity to the residents of the city to speak up and discuss common problems like potholes, bribery, traffic, public hygiene and many more.
As a conclusion to this mega campaign, the breakfast jocks were taken in a ceremonial procession from the station to Forum Mall at 9.27 am on 2 August and were subsequently locked up in a mock jail on the mall premises till the evening of 3 August.
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Celebrities like Bhavana Rao and Neetu from Galipata fame, Lakshmi Manmohan (playback singer) and V Manohar (Actor, Music Director and Lyricist) along with numerous fans visited the location to show their support and interact with the jailed RJs.
The RJs requested their listeners and audiences to come over to the mall and display their support of this public hygiene campaign by hitting punching bags which symbolizes those who litter in public.
The jocks had to achieve a target of 927 punches every hour until they were bailed out on the 3 August. Listeners who were unable to personally visit the mall could SMS ‘No Thanks’ to show their support towards the cause. Regular updates of the event with photographs were also posted on the stations site, blogs and social networking communities.
Speaking about this campaign, Big FM cluster head Karnataka and Kerala Sunil Kumaran said, “We made all the necessary arrangements to ensure smooth running of this activity at Forum Mall and the response has been tremendous. We would like to thank all the celebrities and listeners who came over to the mall to support both our RJ’s Harsha & Shruthi fight for this social cause”.
