MUMBAI: Reliance Broadcast Network Limited (RBNL) radio brand 92.7 Big FM has appointment Vivek Malhotra as the marketing head .
In his new role, Malhotra will be responsible for developing the brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.
Reliance Broadcast Network said in a statement, “We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business
Commenting on his appointment, Vivek Malhotra said, I am really excited about my new role at RBNL, an organization poised to take giant leaps towards success. The team here breaks away from traditional media strategies and processes which would fascinate anyone who’s striving to think of fresh ideas. With RBNL’s culture and leadership one cannot but eagerly look forward to a tremendous learning experience….
Prior to joining Big FM, Malhotra served as the Sr. vice-president – marketing, PR and research at Bloomberg UTV. He played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination.
Malhotra has also worked at STAR News Network, where he not only led their trade engagement and research unit but also acquired valuable experience around regional products like STAR Majha. He was also instrumental in evolving within TV18.