MUMBAI: Big FM has announced the second edition of its â€?Big Regional Awards’.
The awards will be promoted through 360 degree marketing plan ranging from on-ground, television, radio, outdoor and digital for 45 days offering integration opportunities for brands.
There will be popular choice and jury segment awards recognizing the excellence in regional music across five states of the country -Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal.
Commenting on this occasion, company spokesperson said, Music is the true celebration of life in our country. It is very integral and vital to our being in India and is a point of connect that transcends all bounds. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition….