MUMBAI: Emerging alt-pop talent Beren Olivia has dropped an earnest new single “Red Ripped Sweater”, alongside details of her hotly anticipated debut EP titled ‘Early Hours of the AM’, set for release on 20 August. A heart-on-sleeve admission of the difficulties faced when letting someone leave your life, this is the third and final single to come ahead of the five-track record produced by Halsey producer Dylan Bauld.
Beren Olivia explains of the song, “After a relationship, you’re supposed to delete all the photos, block them on all social media, throw out all the things that remind you of them…but no matter what, you always end up holding onto that one thing. In this case, it was his old red vintage sweater that had a rip on the sleeve. It’s the last tangible thing I have and still holds so much meaning.”
Beren’s bright reality is capturing the bare essence of what it is to be young and navigating those winding formative pathways and “Red Ripped Sweater” is another all too relatable heavy-hitter from the burgeoning songwriter. The 22 year old has made an impressive name for herself since coming out the gate in 2020, having independently gone from zero to 5 MILLION streams in a few singles and picking up huge support at BBC Radio 1 as well as Clash, who described Beren’s talent as “The 22 year old is surging into fresh spaces…deliciously infectious”.
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The strength of Beren’s songwriting has seen success way beyond the norm – and her authentic relatability has gained her swathes of fans who rally around her online. Beren has seen wide support across Asia, with her Top 15 Markets based on streams including Singapore, Philippines, Thailand, Indonesia, Malaysia, and Hong Kong.
Early Hours of the AM’ Tracklist
1. Is That What You Like Now
2. Hurt Again
3. Red Ripped Sweater
4. Early Hours of the AM
5. The Way My Mama Looks At Me
