MUMBAI: Beetel has launched a new television campaign ‘Reflections’, unveiling its fresh brand positioning â€?Trustworthy, as you are’, for its range of mobile handsets. The campaign focuses on two new models: GD 505 Stardust and GD 530 Xpert Connect.
The ad campaign describes a consumer rejecting other handset models to select the Beetel GD 530 instead. The criteria for selecting Beetel GD 530 are the features, affordability and the consumer’s belief that the phone is a true reflection of his personality. The ad then goes on to turn the spotlight on the phone’s form factor and features.
The campaign targets SEC B and C consumers. The TVC will be aired nationally across TV channels including General Entertainment, Movies, News (both English and Hindi), Sports, Regional, Infotainment and Music.
Beetel has partnered with the creative agency M & C Saatchi and the media agency Madison Media Group for the campaign.