MUMBAI: When it comes to subtle humor with a blend of music, digital content creator BeYouNick knows how to steal the show effortlessly. With the lockdown imposed, Nick has taken to music to keep the fun alive for himself and his users. The quarantine has helped him go back to his creative roots and try different flavours of content as he experiments with the short video format – each one a stunning piece than the last one. Calling the series #BalconyBlues, Nick records his solo covers on his balcony. His music comes as a delight to many who have been struggling to cope with the quarantine for months now
Nick has crooned to songs like “Baatein Karo” has left his audience rejoicing over the wonderful time we are getting to spend with our loved ones. Another cover called “Itne Bure The Hum Nahi” was a delightful number that took people back to the high school days only with a smile on the faces. But wait, Nick does not only limit his music to nostalgia but has charmed his audience with a tinge of subtle humour on his Instagram. His recent collaboration with Sunny Leone left people in splits when he tried to teach her Marathi. And if it wasn’t enough entertainment for us, he stepped up his game to even show us what lockdown parties might look like with his “Sickest BEET drop of the century”. Collaborating with creators like Prajakta Koli (Mostly Sane), Carry Minati, Kusha Kapila, Ashish Chanchalani and Abhimanyu Dassani among several others, it was a fun take on daily kitchen chores during quarantine.
After beginning his career by recording short fun videos along with his friends, Nikunj today has a collective fan-base of close to 8 million followers on his digital platforms. He has collaborated with popular names like Hardik Pandya, Boman Irani, Sunny Leone, Varun Dhawan, Alia Bhatt, Ayushmann Khurana and Jasprit Bumrah among others, apart from fellow creator like Just Sul, MostlySane, BeerBiceps, Kusha Kapila, Ashish Chanchalani and many others.
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