MUMBAI: BBC World Service Trust in India will roll out a FM radio drama series in Hindi titled Life Gulmohar Style, designed to promote gender equality and empowerment of women on 7 October.
The 156 episodes radio drama will broadcast on five of All India Radio’s FM Rainbow stations including those from Delhi, Mumbai, Jalandhar, Lucknow and Kanpur every Wednesday, Thursday and Friday from 7.30-7.45 pm.
Says BBC World Service Trust country director Yvonne MacPherson, “Our research shows that if the entertainment media were to depict the positive aspects of modern women, then it could be a force for change in increasing their value. Through Life Gulmohar Style, we want to create a thought-provoking drama that explores the reasons for the devaluation of females and demonstrates ways in which social pressure can be challenged.” Click here to read more
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