MUMBAI: Reliance Media world, the company which operates Big FM, has inked a content partnership with the BBC World Service for entertainment updates for 32 of its FM radio stations
Reliance Media World said that entertainment updates from BBC will be available to audiences across the cities of Agra, Aligarh, Allahabad, Amritsar, Asansol, Baroda Bhopal, Chandigarh, Delhi, Goa, Guwahati, Indore, Jammu, Jamshedpur, Jhansi, Jodhpur, Kanpur, Kolkata, Kota, Mumbai, Patiala, Rajkot, Ranchi, Shimla, Sholapur, Srinagar and Surat.
BBC programmes on Big FM platform will be Big BBC Minute (hourly entertainment minutes), Big BBC Mulaqat (celebrity talk show on weekends) and a weekly entertainment film preview show.
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BBC World Services head of business development (Asia Pacific) Neil Curry said, This takes our position in the market to a new level as BBC World Service programming will be accessible in several Indian states and cities for the first time ever….
Reliance Media World CEO Tarun Katial added, This alliance further strengthens our programming concoction offering to listeners. The entertainment capsules from The BBC World Services are credible, engaging and highly entertaining offerings that we as a brand ensure in our delivery to listeners….
