Bates, DDB Mudra make it to Spikes Asia radio shortlist

MUMBAI: Bates 141’s campaign done for Virgin Mobile – â€?Old Man’ and â€?Terms & Conditions’ – have made it to the Spikes Asia shortlist announced on Wednesday.

DDB Mudra’s entry titled â€?Bush’ for Islamic Research Foundation is also in the shortlist. Spikes Asia has announced the shortlists for the TV/Cinema, Digital and Radio category.

In all, only 13 entries have made it to the shortlist. India had sent  five entries for this category.

This year, the number of entries from India was down from 438 last year to 321. India was the second highest participant in 2008, and is the fourth highest this year.

The Asian advertsing festival this year boasts of 26 seminars and six workshops from some of the world and region’s leading speakers.

40 leading creatives and media experts from around the world make up the five juries currently judging this year’s Spikes Awards.

The winners, including the Spikes Asia 2009 Agency of the Year, Media Agency of the Year and Network of the Year, will be revealed during the Awards Ceremony that will take place this Friday.

The Spikes Asia Festival opened Tuesday with a large crowd attending an action-packed programme including seminars and workshops from Richard Pinder, Chief Operating Officer of Publicis Worldwide; Uniqlo; Cheil Worldwide; Chris Garbutt, Ogilvy & Mather Paris’ Executive Creative Director; and MassiveMusic.

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