MUMBAI: After a decade, British-Indian music producer DJ Bally Sagoo has announced his studio album ‘Future Shock’.
The album is a collection of ‘Sagoo swings and moods’ that he went through whilst making this album. During his break he has worked on over 70 songs from which he has created the album. It has been recorded in Mumbai, Chandigarh, Africa and England and reflects his ethnic roots paired with down-tempo and ambient elements.
Sagoo said, “To the listeners and followers of my work, who have patiently waited for ‘soooooo’ long, I hope I made them proud. This is an album I worked really hard on over the years, curating some great new voices and putting the right beats together. It’s got something for everyone in it.”
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Universal Music has released the album across physical and digital formats in India.
Universal Music India vice president – marketing Sunil D’Sa said, “We are extremely delighted to release the brand new album ‘Future Shock’ from Bally Sagoo. This was a long time in the making but the end product is simply brilliant and well worth the wait. On the album Bally takes you on a whirlwind ride, introducing some spectacular new voices and new sounds which showcase his prowess over great ‘sound’ production. Though being around for almost two decades, Bally has re-invented and adapted himself to today’s contemporary music proving he is still the ‘king of the beats’!”
Brought up in Birmingham – UK, Sagoo has worked with Michael Jackson, Nusrat Fateh Ali Khan and Amitabh Bachchan. His new album ‘Future Shock’ promises a unique musical experience with new international sound.
Sagoo started his career with a local record label that approached him to remix a track titled ‘Hey Jamalo’. The track gained popularity elevating Sagoo’s reputation in the industry and leading to the release of his first album ‘Wham Bam’. After the success of his first album, Bally’s second album `Bollywood Flashback’ also did very well and in the process made Bally the first Indian artist to be play-listed on national mainstream radio when the album track ‘Chura Liya’ played on the UK’s Radio One. His Indo-influenced Dance and Hip-Hop fusions were largely popular with young audiences particularly his album ‘Rising from the East’ in 1996 which included ‘Dil Cheez’ and ‘Tum Bin Jaye’.
