MUMBAI: Badshah, who is back with a brand new track – ‘Mercy’, featuring Lauren Gottlieb, released on 1 April at 9:30 pm on YouTube, has already garnered quite a buzz.
The song composed and sung by him has the gorgeous and super talented Lauren Gottlieb grooving to it. From being the first song to be shot in the O2 Arena, London to the grandeur getting further accelerated by Badshah and Lauren performing on the wing of a Boeing, Badshah is completely slaying it.
‘Mercy’ is an earworm and has a cool vibe, which is quintessential Badshah.
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The single’s infectious rhythm and electronic influences hint at the album being packed with his entire persona into one, and no one is complaining as the track has already hit 12 million views on YouTube.
“Mercy is something I took really long to create; I needed to get the right sound and mix. The millennials now want new and different music every time, something that sticks with them. I have been able to do that successfully with my last single and I hope this time too my fans give me as much love,” said Badshah.
Released by label Sony Music, the song characterises a much-needed pivot with modern sound and club pop that is perfectly tailored made for parties. ‘Mercy’ is the first release from his forthcoming album ‘O.N.E’.
While the label along with the artist has been working on the album for a long time believe that with Badshah every release is ambitious. “Badshah’s acclaimed hook writing is at its peak on the album ‘O.N.E’ and ‘Mercy’ is one glittering element of the same. We are following a high reach strategy using properties and platforms with high eyeballs and effectiveness for a global reach. The objective is to reach out to everyone and also get new fans hooked onto the song,” said Sony Music India Marketing Director, Sanujeet Bhujabal.
He further added, “We are extremely excited to release the first of many hits this year by Badshah and together we promise to make it a year of some great dancing and singing.”
‘O.N.E’ will be Badshah’s first pop album and will feature six to eight songs. The second single is scheduled for mid-year release while the entire album will release by year-end.
Watch the song here:
