MUMBAI: Popular Asian TV channel B4U Music has become the first Asian channel to launch on the global mobile TV network Yamgo, according to a report from London.
B4U, a music-themed TV channel already available on more than 8 different satellites, in more than 100 countries including the USA, UK, Canada and India, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for Asian music content, from global artists and labels, across mobile phones worldwide.
For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary Bollywood, Indipop, Bhangra, and international music. Programmes include star interviews, artist profiles, concerts and chart rundowns, as well as video request shows.
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The new channel will deliver the best of Asian music to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and viewers will be able to enjoy a fresh and youthful approach with a focus on Bollywood and lifestyle programming.
Mobile viewers will have access to a schedule comprising of hit shows such as Morning Masala, featuring the best contemporary Bollywood hits, Bollywood Bang Bang, presenting the hit tracks from the biggest Bollywood stars, Orange Funk, a great mix of light entertainment and lifestyle ideas and Boom Box, playing the very best dance tracks to be released from Bollywood.
Sunil Rohra, CEO, B4U Network, said, In line with our expansion strategy we are absolutely delighted to be joining Yamgos mobile TV service. With its high-quality playout and enormous reach across the world, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers. We are confident that with a large global Bollywood fan base B4U Music will become the leading mobile music channel providing viewers with the most acclaimed Bollywood entertainment….
Ian Mullins, CEO and Founder of Yamgo, said, As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of Asian music entertainment available on mobile devices. Its great to have them on the network and allow consumers anywhere and at anytime to watch high quality Asian music video….
The channel is renowned for delivering Asian music in a funky and retro style whilst supporting both established Asian artists and newcomers. Launching B4U Music on a leading mobile TV network will provide great music that is unavailable anywhere else on mobile and offer musicians valuable global exposure, says a company release. B4U will be available on mobile devices worldwide with Yamgo at http://yamgo.mobi/b4u
