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MUMBAI: On the occasion of Ganeshotsav, music composer and singer Avadhoot Gupte, popularly known for his work in the Marathi entertainment industry, has collaborated with Godrej Expert Rich Crème hair colour to create first-ever crowd sourced Ganpati Aarti. Their aim is to welcome Lord Ganesha by encouraging people to contribute towards the lyrics of this new avatar of Ganpati Aarti.
On Thursday evening, Avadhoot took to his Instagram and Twitter profile and shared this news of creating the first-ever crowdsourced Ganpati Aarti with Godrej Expert Rich Crème hair colour. The video begins with the composer stating that Lord Ganesha fills our lives with colours though his several avatars. He further goes on to state that for a versatile God like him, Ganpati’s aarti should be just as diverse with his praise i.e. a Naya Avataar for Bappa’s Aarti. Giving an example to create aartis, Avadhoot designs a line of his own, Life ko rangon se bharne tu aaya, sabka tu deva, sabka tu deva. (You have come to fill our lives with colours, you are everyone’s God.) He further encourages devotees to provide lines and specific words of praise for Lord Ganesha that he would then compose a song out of and create Bappa ke aarti ka naya avatar.
Commenting on the initiative with Godrej Expert Rich Crème and new avatar of Ganpati Aarti, Avadhoot Gupte said, “For many years, Ganeshotsav has been a festival that traditionally brought people together to celebrate Lord Ganesha. This year, I and Godrej Expert Rich Crème Hair Colour, thought of doing something different by creating a new version of Ganesh aarti. However, this new aarti had to be made in connection with the traditional belief of this festival, which is uniting the people. Thus, we have decided to crowdsource lyrics of the aarti and encouraging patrons to share praises of Lord Ganesh and welcome him in a new way this year. The new aarti will definitely add more colour to the festivities of Ganeshotsav.”
Speaking on the first-ever crowdsourced Ganpati Aarti, Godrej Consumer Products Ltd (GCPL) India and SAARC CEO Sunil Kataria said , “As a brand, Godrej Expert Rich Crème has been an expert of accessible hair transformation. Not only in our offerings but also the consumer initiatives taken by us are unique. Ganeshotsav is one of the biggest festivals celebrated in Maharashtra and across India. Through Godrej Expert Rich Crème initiative of creating the first crowd-sourced Ganpati devotion song, we aim to make this festival a memorable and engaging one for people. By partnering with Avadhoot Gupte, who is listed amongst India’s leading musician, the song’s rendition will be interesting and make the Ganeshotsav festivities more colourful.”
From next week, Avadhoot will start working on the lyrics and compositon of the Ganesh Aarti. Individuals from any part of India can contribute by visiting Avadhoot’s Instagram, Facebook and Twitter profiles and posting the lyrics in the comments section. The crowd-sourced Ganpati Aarti will be released by him and Godrej Expert Rich Crème hair colour on their social media profile during Ganeshotsav.
Avadhoot Gupte’s Instagram Video: https://www.instagram.com/p/B1vn4W_gij3/
