MUMBAI: The Associated Chambers of Commerce and Industry of India (Assocham) has urged Ministry of Information & Broadcasting to roll out FM Phase III Policy in a bid to add more than 780 radio channels in about another 275 cities and towns, a PTI report said.
The body has also made recommendations to Foreign Investment Promotion Board to raise FDI’s limit in FM radio from existing 20 per cent to 49 percent.
The Assocham President Dr. Swati Piramal said that success of FM radio industry and it’s popularity and access would depend provided it is broadbased for which FM Phase III Policy draft needs to be unveiled as soon as possible.
Related Post
The Assocham would also recommend that in Phase III policy of FM, licencees should have the liberty to create their own news content with proper infrastructure in place, added Dr. Piramal.
The policy if unveiled as recommended would expand and spread the FM channels to large number of cities and towns as it’s popularity has already grown in more than 200 towns and cities for which licences were issued as per earlier FM policies with appropriate royalty structure for licencing music content, holds the Assocham.
