MUMBAI: ArtistAloud.com, the platform for independent musicians by Hungama Digital Media, has won the â€?IndiaSocial Case Challenge 2′ for the â€?Best Strategic Programme’.
The award was won after a tough battle with MTV Roadies and Max New York Life. The jury went through a three tier process, the final being an on-ground jury meet held at Nasscom office in New Delhi in the first week of August 2011.
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Hungama Digital Media COO Siddhartha Roy said, We are delighted that ArtistAloud.com won at IndiaSocial Case Challenge 2. We at Hungama recognise the power of social media and use it effectively in all our consumer engagements. The social media strategy for the â€?WebCert’ and â€?LaunchCast’ property used a healthy mix of all social media tools- community sites, micro-blogging and video sharing sites. Both these properties continue to do very well, and in season 2 of the WebCerts, we have now incorporated active engagement with other brands as well….
More than 155 artists have contributed over 500 songs to the music portal. Some of these artists include Kailash Kher, The Raghu Dixit Project, Advaita, SonaMohapatra, VikasBhalla, Siddharth- Suhas, HimaniKapoor to name a few.
IndiaSocial Case Challenge, in its second edition is an annual social media competition, which has eminent jury members from the fraternity who recognise the best social media campaigns based on strategic parameters.
