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MUMBAI: 104.8 Ishq is all set to launch two new interstitials with -Arnab Loveswami and Parvathy Sundaram. Packed with a heavy dose of fun and entertainment, the two unique characters will humor its audience like no other, and also educate them with their captivating content.
Resonating with the brand’s ethos, both caricatures will deal with the matters of love in the quirkiest manner.
Just like his namesake, Arnab Loveswami, is also a popular host to engage in debates and acts as an eccentric mediator between couples for their various discussions over a relationship. Keeping the authentic style of the original Arnab in mind, this satirical take promises to deliver jaw-dropping anecdotes that will leave the listeners speechless.
On the other hand, 104.8 Ishq also brings the house down with the Thalaiva of all detectives – Parvathy Sundaram, who along with his sidekick Sulexa, solve various love related cases. With a unique accent and unmatchable speed, Parvathy provides super-fast solutions that will amaze all.
Speaking about the two new launches, 104.8 Ishq Operations national head Shivangini Jajoria said, “Constantly providing platform-agnostic content that is different and engaging for the listeners has always been the focus of the network. Unique characters such as Arnab and Parvathy that have distinctive mannerisms are highly captivating on-air and on digital mediums and we hope that they receive all the love from across all our markets.”
With an aim to amplify the station’s fresh and enthralling offerings, the channel introduced two extraordinary characters that will take the entertainment quotient a notch higher.
