MUMBAI: Pop star Ananya Birla’s brand-new music video, is all about celebrating women being ‘unstoppable’. It features 14 trailblazing women together on one single platform for the very first time- Mary Kom, Neerja Birla, Aparna Popat, Sania Mirza, Juhi Chawla, Pooja Hegde, Gabriella Demetriades, Kanika Kapoor, Anusha Dandekar, Sukriti Kakar, Karishma Chavan, Malini Agarwal, and Falguni Peacock, who are seen standing together as empowered women, performing over Ananya’s soaring vocals.
Ananya Birla states, “This is a feel-good anthem, which I wrote taking inspiration from my mom. I penned it in 2015 and am finally being able to release it with women that I find to be very inspiring. The idea that society underlines our gender norms should not restrict us from working towards what we want to achieve. I truly believe that your gender doesn’t define you, and being yourself makes you unstoppable. This video showcases women who have overcome gender role expectations. I hope people can watch this and feel empowered, free and unstoppable.”
Initially scripted for her mother, Neerja Birla, the 24-year-old pop singer-songwriter wrote the lyrics in 2015 as a tribute to her mentor and inspiration, who has chartered her own path and is an achiever in her own right.
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The empowering and inspirational video hailing woman power in all its capacity debuted on 5 April and goes on to call out a slew of gender-based tags, expressions and double standards used to stereotype men and women in India. The aesthetically shot video is directed by Karishma Chavan of Tareefan and Veere Di Wedding fame.
Unstoppable, which has been released via Universal Music, follows on from five back-to-back platinum-selling singles Meant To Be, Hold On, Circles, Livin the Life and Better that have amassed over 150 million streams globally.
Meanwhile, Better featuring India’s first vertical music video was Ananya’s fastest climb to platinum certification.
