MUMBAI: Celebrating the advent of the wedding season in India, the multi-platinum artist and businesswoman, Ananya Birla is gearing up to unleash her very first wedding track titled ‘Teri Meri Kahani’ that marks her inaugural innings in Punjabi singing.
Touted to be the wedding anthem of the year, the feisty showcase is performed by Ananya, produced by Rahul Sathu and co-written by Kunaal Vermaa and SK Khalish
Melodic, dreamy and peppy; the track talks about that one unforgettable memorable love story that most people experience at least once in their lifetime. Accompanied by vibrant and happy wedding vibes, the music video of the track captures the idea of the perfect dream wedding notion imagined by most teenage girls.
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Ananya expands, “This track marks my maiden innings in singing in Punjabi, which makes me nervous but also excited. The track is all about that crazy romantic kind of love, a narrative I personally endorse. The energy of the track is infectious and befits the wedding season that has just begun. It is the kind of track that will make you want to sing along and dance. I wish all the listeners many celebratory moments that call for Teri Meri Kahani to be played.”
Further elaborating on her experience of playing a reel bride for the very first time in the music video she adds, “The song was all about many firsts for me and so it’s extremely special. The video was such a turning point for me, I had to really step out of my comfort zone to shoot this one. I thoroughly enjoyed sporting a traditional look and doing some film inspired dance moves in the music video. A lot of girls whilst growing up daydream about that perfect wedding and that’s what this cool video is based around. I hope the listeners enjoy watching the music video as much as I enjoyed creating it.”
In the recent past, Ananya has collaborated with AR Rahman on Hindustani Way for the Tokyo Olympics and performed Inaam, the title track of Rudra – The Edge of Darkness.
The song releases on Ananya’s YouTube channel followed by all major streaming platforms today.
NOTES TO THE EDITOR
About Ananya
“Her empowering spirit translates directly to her music” – Billboard
“An Indian born, London-bred badass who serves an inspiration to marginalized youth and women of all continents” – Euphoria
“An integral part of her nation’s music history” – Schon
“One of the most striking artists on the international pop scene” – FabUK
“Ananya Birla’s ‘Fingerprint’ EP is a whole snack” – Earmilk
“A woman to watch”- My Domaine
“She is ready to become a breakout artist worldwide” – Ones To Watch
“Ananya Birla is a name and sound to be remembered” – Play It By Ear
“A whirlwind of talent and ambition” – Rookie Mag
Ananya is an artist and businesswoman. At the age of 17, Ananya started Svatantra Microfin, the youngest and fastest growing microfinance company. Today, Svatantra is spread out over 78,000 villages across 20 states, has a CAGR of 134% (FY15-22), and has impacted over 18 million lives. Svatantra has been a first mover and shaper of the industry by being the first end-to-end cashless organization, and also the first to roll out an extensive customer facing app that is conducive to client social behaviours. The A+ graded organization was awarded the best microfinance organisation of the year, two years in a row in 2021 and 2022; is heading towards an IPO and has been placed in the top 25 best places to work in its segment by globally recognized Great Places To Work 2020. In addition, Svatantra MHFC, her micro housing arm, is the only housing institution to focus on the EWS/LIG segment, and to have a completely branchless model. With a GLP of a billion dollars USD, the Svatantra family is 6500 strong.
Her fueling passion for design, along with her purpose driven vision to empower local art communities, has given birth to her venture Ikai Asai and what it stands for today. Ikai Asai brings a global contemporary language to Indian crafts, making them a fit for the contemporary twenty first century household.
An alumni of Oxford University, she is also the founder of Ananya Birla Foundation which promotes global understanding and supports programs that build a kinder, happier, equal, stigma free world, where no conversation is taboo and all people are connected to the support they need to lead a fulfilling life.
Earlier in May 2020, the Foundation made its first grant to Save The Children India targeting 1 lac individuals, and is currently doing pioneering work in research and intervention designs for mental health in rural India. An ardent advocate for mental health, Ananya is also a National Alliance On Mental Illness (NAMI) ambassador.
With over 400 million streams, Ananya is also India’s biggest selling English language global popstar, and has scaled the charts at home in India as well as overseas. With three back-to-back double platinum selling singles and two platinum selling singles, Ananya is unstoppable. The MTV EMA nominee, began her musical journey at the age of 9 with the santoor, an Indian instrument. A skilled musician, Ananya incorporates her drumming, piano and guitar skills into live performances.
Ananya was voted one of GQ’s Most Influential Young Indians, Miss Vogue’s 28 Geniuses Under 28, and has graced the cover of Forbes Women to Watch. Her independently released singles have seen her collaborate with A.R. Rahman for the official Team India Olympic cheer song, landed her on New Music Friday USA, and made her the only Indian to be named as Sirius Hits Artists To Watch Out For among others.
