MUMBAI: Fresh off the success of her recent Hindi singles ‘Teri Meri Kahani’, ‘Yaari’, ‘Kya Karein’ and ‘Dil Karda’, multi-platinum artiste and businesswoman Ananya Birla announces an English single after 2-years. During this time Ananya has been reinventing her sound and herself to bring together a fresh and clutter-breaking sound. Titled ‘Caught up’, the new single marks the beginning of Ananya’s new soundscape and has been well received by tastemakers & music critics alike. ‘Caught Up’ premieres today on all streaming platforms.
Says Ananya, “As an artist and as a human, I am constantly trying to do better and be better. I have spent the last couple of years really experimenting and honing in on a distinct new sound. When the pandemic hit, I was stuck in the USA due to the flying restrictions for more time than I had planned for. Being away from home and family, made me grow fonder and appreciate home even more. I wanted to find a way to bring that taste of India into my soundscape in a non-stereotypical, integrated kind of way. After months of iteration, when we finally got it, I just knew it felt right! ‘Caught Up’, is the first song in this new soundscape and I absolutely cannot wait for all of you to hear it and everything that’s to come.”
With ‘Caught Up’, Ananya brings together elements of vibrant modern R&B, pulsating Afrobeats rhythms and some classical Indian instrumentation to deliver a moment of world-facing contemporary pop. Her voice is sweet, sensual and seductive but her lyrics tell the cautionary tale of a toxic relationship. It’s one in which co-dependency, miscommunication and force her to face an uncomfortable truth: “I’m bad for you and you’re bad for me too.” The music video is shot within the confines of a room; the physical confines metaphorise the constraints of the relationship and the inability to walk away from it.
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Performed by the MTV EMA Nominee Ananya, the independent release is written by Grammy Award winners Kimberly Krysiuk aka Kaydence (Beyonce, Ariana Grande) & Trevor Muzzy (Lady Gaga, Jason Derulo), and is produced by M.A.R.S.
