MUMBAI: Brazilian dance music star Alok kicks off 2021 with new single ‘Rapture’, a collaboration with Irish singer, producer and DJ Daniel Blume, out on Friday 8th January via Alok’s label CONTROVERSIA in conjunction with leading UK dance label Positiva – home of Daniel Blume – and Spinnin’ Records.
A 2021 reimagining of the Nadia Ali club classic of the same name, ‘Rapture’ combines seductive vocals, emotion-tinged breakdowns and a deep, driving bassline.
“I’m hyped to be teaming up with Alok to bring you our take on this noughties rave classic,” Blume enthuses.
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The collaboration comes shortly after the launch of Alok’s social constitution of his own name where he donated 5.2 million dollars to the charitable cause. Instituto Alok was officialised on 19th December during Alok’s first end of year special live stream ‘Alive’, which was broadcasted free on Brazilian Television Network and via YouTube.
‘Rapture’ also marks the latest release on CONTROVERSIA, a label Alok launched in June 2019, which focuses on showcasing emerging global talent as well as an array of releases of his own dance music.
Alok is a bonafide dance music superstar, racking over 24 million Instagram followers and 1 billion streams on Spotify with massive hits including ‘Hear Me Now’, ‘Never Let Me Go’ and ‘Big Jet Plane’. Recently voted #5 in the DJ Mag ‘Top 100’ awards, he is widely regarded as one of the most influential Brazilian artists of all time and is experiencing his breakout moment in the US. He was nominated for this year’s International Dance Music Awards for his hit remix of the Meduza single ‘Piece of Your Heart’ (over 135 million streams), partnered with global pop sensation Dua Lipa for the official remix of her hit single ‘Physical’ and revealed a remix of legendary band The Rolling Stone’s latest tune ‘Living In A Ghost Town’.
If this wasn’t enough, Alok broke global streaming records in 2020 with the debut of his penthouse floor show that racked in over 24 million views across various platforms and hit #1 on global trending Twitter during the stream. He entered the Billboard ‘Top 50’ on socials at #35, alongside Rihanna and Adele, and most importantly he raised awareness about the coronavirus issue in his home country and collected food and supplies for more than 20,000 families in Brazil.
The first Irish artist ever to sign with Spinnin’ Records, Daniel Blume is a DJ, producer and singer who is best known for his collaboration with Cheat Codes on their hit single ‘Who’s Got Your Love’. The track hit #1 on the Billboard Dance chart and has amassed 71 million Spotify
streams.
An infectious club jam, ‘‘Rapture’ sees Alok and Daniel Blume kick off the new year in fine style.
