MUMBAI: BBLUNT has played an integral part in the transformational journey of many Bollywood film characters. The brands Bollywood journey began with ‘Dil Chahta Hai’, where it broke the traditional mold, making hair design critical to establishing the look of a character as the key identifier to that particular film.
BBLUNT repertoire boasts of styling credentials for over 50 of Bollywood’s most iconic characters and till date remains the go-to place for everything to do with hair for Bollywood actors and A-listers alike. With over a decade and a half of hair experience in Bollywood and on the fashion runway, this year BBLUNT took its vision even further with Kareena Kapoor-Khan revealing its salon in a box through the mega launch of its High Shine Crème At-Home Hair Color – Salon Secret. To promote the product further BBLUNT founder and creative director Adhuna Bhabani created a Bollywood-inspired music video.
The music of the video given by Excel Entertainment lifestyle and beauty bloggers — Miss Malini as Kareena Kapoor from ‘Don’, Shifa Merchant and Jas Sagu as Preity Zinta and Sonali Kulkarni respectively in ‘Dil Chahta Hai’, Juhi Godambe and Aayushi Bhangur as Katrina Kaif and Kalki Koechlin respectively in ‘Zindagi Na Milegi Dobara’, Stephanie Timmins and Madhura Bhogale as Priyanka Chopra and Anushka Sharma respectively in ‘Dil Dhadakne Do’.
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The film chronicles Adhuna’s Bollywood journey and depicts how each character in the films that she has styled, drove her inspiration and enthusiasm to create the perfect shade accompanied by the perfect shine for the new hair color range. Adhuna recreates some iconic looks designed by BBLUNT in the video.
Schbang founder and creative director Harshil Karia and the brain behind this fun short film said, “It was such a fantastic experience working on this advert. It isn’t every day that you get to recreate the sets of iconic films and pay homage to them while using their original soundtracks. We tied up with Shaun Kolah once more to direct this for us and got Famous Animation on board for the special effects. From a campaign standpoint, the message doesn’t get any truer than this. Salon Secret High Shine Crème Hair Colour is truly a revolutionary product and it encapsulates the brand’s years of experience on sets and the salon floor to create India’s foremost hair colour with Shine Tonic in a box at an unbelievable price. This campaign is designed to compress that journey, giving consumers a glimpse into the work that’s gone into creating this hair colour.”
Godrej Consumer Products Ltd. creative director Thomas Dawes said, “After the phenomenal success of our recent Dry Shampoo #DirtyLittleSecret we knew we had to do something huge to celebrate the launch of our at home hair colour, Salon Secret. So we decided to create a film that celebrates the thing that most people know BBLUNT for – Bollywood! We identified the top bloggers in the country whose personalities were an ideal match to the iconic star they were playing, with Adhuna recreating these iconic looks once more… then we sprinkled a little bit of magic. This is going to blow your socks off.”
Talking about the video, BBLUNT founder and creative director Adhuna Bhabani said, “Bollywood as a culture and with its reach is huge not only in India but globally. A product range and the launch of a salon-quality hair colour at home that resonates our Bollywood journey had always been a goal that Avan Contractor and I aspired towards ever since we set out to style our first film. With the successful launch and positive feedback on the vibrancy of each shade and the long-lasting shine delivered, it was about time we told our audience the Bollywood backstory that made the Salon Secret dream a reality. This short film got me all nostalgic; the entire experience was like reliving the moments, hard work and learnings we had on the sets of each of these films. I appreciate the team work that has gone into the making of this and I’m so excited to see the final cut with the special effects in place.”
Check the video here –
High Shine Crème At-Home Hair Color is available in seven of the most on-trend shades – Coffee Natural Brown, Mahogany Reddish Brown, Wine Deep Burgundy, Honey Light Golden Brown, Blueberry Blue Black, Chocolate Dark Brown and Natural Black.
