MUMBAI: 9XM, India’s Bollywood Music channel has partnered with Indiatimes for IPL Ki Full Toss Bakwaas which will be played on Hi Buddy (a voice based social networking platform) developed by Indiatimes.com. IPL Ki Full Toss Bakwaas will be anchored by 9XM’s animated duo Bade – Chote (of Bakwaas Band Kar fame).
In the contest Chote will ask funny cricket related questions to the patrons which will be based on the names of IPL teams, its owners, changes witnessed in the current season, etc
Speaking on this initiative, 9X Media Pvt. Ltd. EVP Pawan Jailkhani said, We are pleased to partner with India times and present a unique property, based on IPL 2011. Like all Indians, 9XM is passionate about the country’s two biggest religions – Cinema and Cricket. For the Cricket World Cup 2011, 9XM had undertaken a series of initiatives that were an instant hit with viewers across the length and breadth of India. I am confident that IPL Ki Full Toss Bakwaas will also receive an overwhelming response from our patrons who will be glad to interact with Chote as he shares his fundas on cricket in a true Siddhu style…
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To participate one can log on to www.9xm.in or dial 58888199. Callers can win prizes including IPL match tickets, mobile phones, watches, etc and interact with Chote as he delivers his very own Bakwaas Siddhu-isms on IPL 2011.
