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MUMBAI: INX has adopted scheduling technology developed by RCS for its upcoming music channel 9XM.
RCS hails GSelector as the scheduling tool which is also used by many TV music channels, cable companies, satellite music networks and Internet stations worldwide.
“GSelector is the right tool for what we want to accomplish with 9XM as a music channel. It is one of the most advanced music scheduling systems out there, and it allows us the flexibility to implement our new ideas,” says 9XM head of entertainment channels Vikas Varma. With a program targeted at a very young audience, 9XM was looking for a scheduling system that would allow them to create a music mix with interactive content and constant activity on the screen.
RCS India manager of support services Shankar Balakrishnan adds, “9XM posed some very new requirements for a music scheduling system. This made this project very interesting for us. But it was also fun to explore with the 9XM team how we could address these with the unique capabilities of GSelector.”
