MUMBAI: 9X Jalwa is commemorating the birth anniversary of RD Burman with power packed programming initiatives. The music channel has been airing series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.
The week-long programming titled ‘Full RD’ began on 22 June 2016. The special segment showcases songs and special segments of RD Burman with the legendary singers, lyricist and RD himself.
Furthermore, specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar too are being played across the channel along with the vignettes. 9X Jalwa has also been airing Info graphics highlighting the career of RD Burman.
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Commenting on ‘Full RD’, 9X Jalwa programming head Imtiaz Baghdadi said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”
‘Full RD’ will continue airing between 7-8am, 10-11pm and 3-4pm till 27 June 2016.
‘Full RD’ on 9X Jawla is being promoted across the digital and social media platforms through contests and promos.
