MUMBAI: 9X Jalwa, touted as ‘timeless Bollywood music channel’ from the boutique of 9X Media, has entered into a strategic partnership with Zenga Mobile TV.
With this association, the music channel will be available across mobile and web platforms globally. Zenga TV services are accessible across mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance and Docomo. Besides being on cable and satellite, 9X Jalwa is also available on the move via Zenga Media platform.
9X Media Group vice-president digital Vibha Gosher said, “The response to Mobile TV has been great for all our channels and now we are extremely pleased to launch 9X Jalwa on Zenga TV. With one sixth the bandwidth requirement and non-buffering streaming, Zenga TV was the automatic choice to best serve our audience.”
Commenting on the partnership, Zenga TV CEO Shabir Momiin said, “We are pleased to partner with 9X Jalwa, Indian’s First Music Channel completely dedicated to Timeless Bollywood Hits. 9X Jalwa will be available PAN India and internationally on our advanced live digital streaming platform. ”
9X Jalwa airs music from Hindi movies covering the era from the mid-sixties to the early two thousand. Some of the shows on the channel include Halkat Sawal, Kassette Kahaniyan and Bolly Brands.