MUMBAI: With the successful closure of World Cup 2011, and with a brand new T-20 season taking off, 94.3 Radio One has announced the launch of ‘Bunty Twenty – Khel Bees Ka’ with cricket commentator Harsha Bhogle, to run across all its seven cities: Mumbai, Delhi, Bangalore, Ahmedabad, Pune, Kolkata and Chennai.
On the contest, Radio One will test its listeners’ cricket quotient through a quiz conducted by Harsha Bhogle about the previous day’s game(s), with winners taking away tickets for the next T-20 game(s) in their respective cities.
Listeners can tune-in every day in the breakfast show from 8 am to 9 am to participate in the quiz and send in their answers within a 20-minute period to win the next day’s ground match tickets They can also participate by sending the responses via SMS.
One listener, in each city, who sends in the maximum number of correct answers at the end of the activity, will be flown down to Mumbai to be quizzed live by Harsha Bhogle at the National Bunty Twenty Finals. The winner of this live event will take home a car.
Vineet Singh Hukmani, MD 94.3 Radio One, said, Music being the life and cricket being the undisputed religion of Indians, 94.3 Radio One decided to bring together these key elements of the core Indian existence through Bunty Twenty – Khel Bees Ka….
Shyju Varkey, National Head of Marketing 94.3 Radio One, said the new Radio One property will be fronted by Bunty, a personification of the quintessential avid cricket fan present in all Indians. Bunty will add glamour and masala for the listeners ranging from gossip about celebs, the cheer girls and other aspects of the game like interesting cricket scoops and the inside stories, the after-match parties, etcetera,… Varkey said, The entire nation is abuzz with cricket fever, irrespective of age, gender or class, and that is why 94.3 Radio One has introduced Bunty Twenty – Khel Bees Ka — to create a common platform for Music and Cricket….
Rajeev Bhandari, COO, 94.3 Radio One said, The success of our Cricket Raaj activity during the just-concluded World Cup gave us the impetus to go ahead with this property. A number of our sponsors for our previous cricket initiatives were enthused by the response and have come on board this time round as well. Our title sponsor this time is DSK Supinfocomm, and our presenting sponsor is Kaspersky…