MUMBAI: To expand its â€?9 Devis of Navratri’ campaign, Big FM has tied up with 29 garba pandals across Maharashtra, Gujarat, Madhya Pradesh and Uttar Pradesh.
To name a few, Growel Mall, Borivali Pandal, Korakendra Juhu are the pandals in Mumbai; Gujarati Mitra Mandal, Spice and Ice garba in Sholapur; Indoor Stadium and Royal Park in Surat; United Way of Baroda in Baroda; Lakshya Garba and Ras Ullas in Indore; Patrika Garba in Bhopal and Eutopia Group in Gwalior. There are five pandal associations in Rajkot and Kanpur each.
92.7 Big FM business head Soumen Ghosh Choudhary said, 92.7 Big FM will make it even bigger for its listeners, by giving out 927 passes in each city. Also, this time, we will also have the nine leading ladies of Bollywood in their Navratri avatar. We are very excited about it and are sure our listeners will love it too. We are particularly proud to be associated with the United Way of Baroda pandal which has earned top honors for having the highest number of participants for garba and entered the Guinness Book of World Records. At these pandals advertisers can expect high footfalls resulting in high visibility and wider brand recognition….
The three week long campaign celebrated in honoUr of Goddess Durga will feature â€?9 Divas of Bollywood’ where leading ladies of Bollywood will speak about their favorite Navratri song, movies, fashion statement and the importance of the festival to them. On a parallel track will be â€?9 Devis of Navratri’ where nine lucky girls selected via contests will get an opportunity to be treated like divas for nine days.