MUMBAI: The 28th Annual MTV Video Music Awards will air live on Sunday, 28th, August 2011 at 9pm (ET/PT) from Nokia Theatre L.A. LIVE.
Stephen Friedman, President, MTV, said, We are thrilled to return to Los Angeles where the energy of the city will help power the creative spirit of the 28th annual VMA’s. The city is the perfect backdrop for all the musical moments, mayhem and magic that make the VMA’s such a notorious celebration….
Lee Zeidman, Sr. Vice President, said, We are incredibly excited to have the MTV VMA’s for the second year in a row at Nokia Theatre L.A. LIVE. MTV is a true visionary in the world of music and live entertainment and we are looking forward to the eyes of the music world being on L.A. LIVE this August….
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Mayor Antonio Villaraigosa said, We are proud to host the MTV Video Music Awards in Los Angeles, the creative capital of the world. And we look forward to showcasing our city’s exciting new downtown entertainment attractions….
MTV Video Music Awards
The 2011 MTV Video Music Awards will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world
The 2010 VMA’s averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMA’s (8/29/02) as well as making it the third most watched telecast in MTV’s history.
The 2010 VMA’s created a flurry of social media activity that was tightly integrated into the show with the 2010 VMA Twitter Tracker, which allowed viewers to track the popularity of the various VMA performers and presenters over the course of the night. Taking home the 2011 Shorty Award for “best integration of social media with traditional media,” the Twitter Tracker was a large part of both the VMA Pre-Show and main show with a huge wall of television monitors inside the Nokia Theatre that showed all the artists and celebrities during commercial breaks how many times they’re mentioned on the social-networking site.
Jesse Ignjatovic of Den of Thieves returns for the fifth year in a row to executive produce the 2011 MTV Video Music Awards. Ignjatovic and MTV collaborate once again to bring viewers the most groundbreaking performances and talked about moments from today’s most popular artists that have become the signature stamp of the VMA’s.
